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I'm Joanna!
I design research-driven solutions

I blend UX design with strategic thinking to connect user needs with business goals, whether at global companies like Adobe, start ups, or community non-profits. What's next?

🚧 Portfolio refresh in progress – additional case studies coming soon!

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Optimizing Information Architecture to Improve Research Efficiency

Restructured IA and content strategy, enabling 100+ researchers to achieve 92% task success rate while reducing support ticket requests.

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Redesigning a Cluttered Ordering Experience

Reimagined CaterPal’s ordering experience to improve conversion, support last-minute orders, and position the platform as a viable alternative to ezCater and Forkable.

A little blurb about me..

I’m a UX/UI designer and researcher who loves turning complex problems into clear, usable experiences.

 

I help teams make thoughtful, research-driven decisions that balance user needs and business goals.

 

When I’m not designing, I’m exploring small towns, supporting local businesses, or finding the next comedy / art event to attend!

My design process

Testimonials 

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