Hi, I'm Joanna Luo
a UX Designer
i make understanding as efficient and fun and enjoyable as possible,
i streamline things...
and i am a professional daydreamer with an eye for the invisible threads connecting people to products and pixels.
Website Redesign, E-commerce, Local Business
FTC Skatewear E-commerce Brand Redesign
I redesigned FTC’s e-commerce experience to seamlessly blend shopping with its deep skate culture roots. Focused on navigation, product storytelling, and community-driven content, the goal was to enhance engagement while staying true to FTC’s identity—"For The City, For The Culture."
My Role:
UX/ UI Designer
Project Duration:
2 Weeks
Read Time:
5 Mins
Mobile, Education
Gauge Language App
I designed and built Gauge, a language learning app focused on real-world conversations. Prioritizing usability, engagement, and intuitive navigation, I crafted an experience that makes learning feel natural and immersive. The design balances clean UI with interactive features, helping globe trotters build confidence in practical language use.
My Role:
UX/ UI Designer
Project Duration:
2 Weeks
Read Time:
5 Mins
App Feature Design, E-Commerce, DIY Planning
Project Depot
Currently enhancing Home Depot’s app with a DIY project planner to help users brainstorm, plan, track, and document their projects. Building on existing features like store maps, product scanners, and AR tools, this addition aims to create a seamless, all-in-one project hub—integrating budgeting, tutorials, and community-driven problem-solving to support DIYers at every step.
My Role:
UX/ UI Designer
Project Duration:
3 Weeks
Read Time:
5 Mins